Contemporary applications of big data in business

 



Big data applications in business today have completely changed how businesses work and make decisions. 

Organisations are now able to obtain important insights and make data-driven decisions because to the availability of a huge amount of data and advanced analytics techniques. 

Companies may now modify marketing campaigns and raise customer happiness by analysing the behaviour, preferences, and buying patterns of their customers. 

Also, network optimisation, demand forecasting, market identification, and general operational efficiency are all aided by big data analytics. 

Big data is used as well to improve cybersecurity, identification of fraud, and risk management. These big data applications give companies a competitive edge and help them stay ahead in the quickly changing business environment.


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