Implications of big data for individuals



 large data can have a large effect on an individual. As a result of the growing amount of personal data being collected and analysed, people may experience problems with security, privacy, and data control. 

Discrimination on the social discrimination, and targeted marketing are every potential result of unlawful access to or abuse of this data. People can also find it hard to figure out how their data is being used and to have any control over it. 

This may give way to questions about privacy and the necessity of strict laws and policies for data protection in order to secure individual rights. 

People need to be conscious of the consequences of big data and fight for laws which ensure the appropriate and moral use of their personal information as it keeps affecting our lives.



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